Brand tools and guidelines
Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
We are thrilled that you are interested in our brand materials! This page is intended to provide branding guidance and assets to those who have partnered with AFSP and any third-party vendors needing access to AFSP branding specifications and logo format and usage, as well as language we use to describe the organization and the work we do on behalf of the cause. If you have questions about how to use these tools or have questions about co-branding future materials or resources together, please contact branding@afsp.org for more information.
Branding basics
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Reporting on suicide prevention
The latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicide.
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Three-Year Strategic Plan
The new three-year strategic plan articulates five goals and key strategies that we will accomplish over the course of this plan.
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About AFSP
Learn about the American Foundation for Suicide Prevention, and our mission to save lives and bring hope to those affected by suicide.
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Real stories
Read about peoples’ personal experiences involving mental health and suicide at the American Foundation for Suicide Prevention’s Lifesavers Blog.
Report on suicide prevention
Messaging guidance
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Suicide Statistics
Learn the latest statistics on suicide. Data on suicide are taken from the Centers for Disease Control and Prevention (CDC) Data & Statistics Fatal Injury Report for 2018, as of March 1, 2020. Suicide rates listed are Age-Adjusted Rates.
Get resources and merchandise from the AFSP Store
Additional resources
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Risk factors, protective factors, and warning signs
While there is no single cause for suicide, there are risk factors and warning signs which may increase likelihood of an attempt. Learning them can save lives.
Social promotional tools
Lessons from Research video
Lessons from Research video
Social media messages
Find suicide prevention messages to share with your network. Click to Tweet or copy to share on your other favorite social media network.
Social shareables
Find popular images from the American Foundation for Suicide Prevention for sharing on Facebook, Twitter and Instagram
Suicide prevention advocacy PSA
Suicide prevention advocacy PSA
Customize your #RealConvo
At AFSP, we encourage everyone to have a #RealConvo about mental health. Help us spread this important message by creating your own custom graphic that shares how you have a #RealConvo.
AFSP brand color backgrounds
AFSP brand color backgrounds